Brief:

OXO came to Smart with the ask to redesign their Good Grips and Softworks lines of mesh strainers, alongside a new spider strainer, and innovative all purpose pasta scoop.

The Softworks product line is a lower price point collection at retailers such as Target and Bed Bath & Beyond, whereas Good Grips is their core collection. When designing both suites in parallel we wanted to ensure the each price point felt commensurate with their pricing.

Since this is a SKU that is very high performing, it was important not to make any sacrifices that would decrease product sales.

Role: Project Lead Timeline: 6 Months (part time)