Designed to make temporary hair coloring intuitive, mess-free, and effective for all hair types.
Brief
The Hally Hair team came with the ask to design a hair streaker for tweens that has an “Instragrammable” experience, noticeable color pay-off, and works on every type of hair.
Process
This project started with formula research + recommendation, all the way through ideation, concept testing, usability research and preference testing, through to factory handoff.
Role: Project Lead
Timeline: 8 Weeks
Identifying a fomula
To identify a formula, I recruited friends + family participants to test a range of different types of formulas. Part of the recruit criteria entailed finding participants with a diverse range of hair types to ensure we were getting democratic feedback at an early stage.
Make the fomula + application experience…
Mess Free
Avoid formulas/steps that create a mess, form approach should give users control over the action, and formula shouldn’t shed during application/ in use.
Provide Even Distribution
Ensure formula doesn’t clump, build up, flake, etc.
Form shouldn’t rely on strong pressure to apply color
Avoid small tooth combs that ruin hairstyle/break up curls
Intuitive Steps
Provide clearly defined steps that give users confidence they are using the product correctly.
Frankenstein protos
Usability + Preference Testing
Desired Learnings
01 Performance
What works the best across all hair types?
Where do failures occur?
02 Ease + Reliability
How easy or difficult is the application experience?
Can participants reliably use prototype as anticipated?
03 Prerference
Which concept do participants like the most, and why?
“This style works the best to keep my curls intact, so this is my favorite.”
- Mariah
“This one is my favorite ‘cause it’s like a magic wand.”
- Emily
Testing Feedback
Form iterations
Applicator iterations
In parallel to form development, I tested a variety of different applicator geometries + materials with the intended lotion-like formula.
Final Outcomes
Mass market distribution
National distribution at most major retailers with 2,000+ 5 start reviews. Available at:
Target
Urban Outfitters
Walmart
CVS
Amazon
Ulta Beauty
