Froops

Developing a pet brand focused on bringing joy to the mundane.

Overview:

Froops is a pet product company I founded in September 2024. Our first products are fruit- and vegetable-shaped poop bag holders.

The company was inspired by a happy accident: I saw what I thought was an apple-shaped poop bag holder, but it turned out to be a broken one. The rest, as they say, is history.

Role: Founder Timeline: Ongoing

Contributors: James Paris, Julian Sandersius, Brandon Lau, Jake Brosius

Inspiration:

Reality:

How it works:

1. Insert bag roll

2. Push bag through lid

3. Pull through opening

Trade Show Buildout

Visualization